Day 1

Friday, March 31

8:00 AM – 9:30 AM

Registration and Breakfast

8:50 AM – 9:00 AM

Welcome and Introduction

Matt Winkler – SEME Executive Director; American University Program Director, MS Sports Analytics

Jimmy Lynn – Co-Founder, Kiswe Mobile; Georgetown University

9:00 AM – 9:40 AM

Keynote Presentation:

Ryan Kuehl, Under Armour, Senior Vice President, Global Sports Marketing

9:50 AM – 10:30 AM

State of the Industry Trends and Outlook for 2017 in Sports

Joe Briggs – Counsel, NFL Players Association (NFLPA)

John Ourand – Media Reporter, Sports Business Journal

Jennifer Matthews – Sr. Director of Marketing & Strategy, Monumental Sports Network (MSN)

John Schlieman – Vice President, , Washington Redskins (NFL)

Moderator: Matt Winkler – SEME Founder; American University Program Director

10:40:AM – 11:20 AM

Leadership & Competition in a Global Sports Environment

Brian Burke – Analytics Specialist, Stats & Information Group, ESPN

Walker Fletcher – Managing Director Americas, F.C.INTERNAZIONALE MILANO

Kirsten Seckler, Chief Marketing Officer, Special Olympics International

Moderator: Steve Goodman – Chief Relationship Officer, Arjuna Solutions

11:30 AM – 12:30 PM

Industry Executive Interactive Breakout Lunch Exploration

Nick Barber – Consulting, Team Services LLC

Steve Beck – President & Executive Director, Military Bowl presented by Northrop Grumman

Chase Cates – Sports Marketing Strategist, ESPN/Redskins Radio

John Fitzpatrick – Manager, Player Marketing, NFL Players Association (NFLPA)

Ashley Forrester – Manager, Communications & Marketing, Events DC

Marc Goldman – Sponsorship & Marketing Manager, The Marine Coprs Marathon

Alan Gromest – Manager, Human Resources, Washington Nationals (MLB)

Jeremy Howard – Vice President, Sales at Comcast Sportsnet Mid-Atlantic

Rebecca King – Marketing Director, Perennial Sports and Entertainment

Tony Korson – Chief Executive Officer, KOA Sports

Keely O’Brien – Vice President, Events, Lagardere Unlimited

Alyssa Romano – Senior Manager, Communications, Octagon

Joe Schoenbauer – Director, U.S. Operations, James Grant Sports

Kirsten Seckler, Chief Marketing Officer, Special Olympics International

Matt Sincaglia – Director of Strategy, RedPeg Marketing

Brett Sullivan – Digital Sales Manager, NBC Sports Regional Networks (CSN Mid-Atlantic)

Alyse Toulotte – Account Manager, Octagon

Mary Sirico – Talent Acquisition Manager, Octagon

Brian Straus – Staff Writer, Sports Illustrated

Patrick Wixted – Vice President, Ketchum Sports & Entertainment

Cyrus Zolghadri – Founder & President, Formula Sports & Entertainment

12:40 PM – 1:30 PM

Keynote Presentation

Tobias Sherman – WME / IMG, Head of Global eSports

1:40 PM – 2:20 PM

The Evolution of Media + Social Consumption in Sports

Shawn McBride – Executive Vice President, Ketchum Sports & Entertainment

Alyssa Romano – Senior Management, Communications, Octagon

Gianina Thompson – Senior Publicist, ESPN

Tony Wylie – Senior Vice President, Washington Redskins (NFL)

Moderator: Jimmy Lynn – Co-founder and Vice President, Kiswe Mobile

2:30 PM – 3:10 PM

Talent Search & Career Acceleration

John Ferguson – Director, Human Resources, Monumental Sports & Entertainment

Darian Johnson– Manager, Marketing Operations & Service, Teamwork Online

Alan Gromest – Manager, Human Resources, Washington Nationals (MLB)

Mary Sirico – Talent Acquisition Manager, Octagon

Moderator: Meredith Geisler – Senior Vice President, Tandem Sports + Entertainment

3:20 PM – 3:55 PM

The Big Show: Navigating the Volatile Global Business Intersection

of the Sports & Events Experience

Angela Alfano – Corporate Communication, Tough Mudder

Brooke Beyer – Senior Assistant General Counsel, Sponsorship & Licensing, NASCAR

Piper Mitchell – Staff Attorney, Events DC

Jamey Sunshine – Managing Director, LeadDog Sports, LeadDog Marketing Group

Moderator: Chris Hudgins, General Manageer, Team Services LLC

3:55PM – 4:35 PM

PRESENTED BY

4:40 PM SHARP

5:30 PM – 7:30 PM

Top of the Yard @

Hampton Inn &

Suites Navy Yard

Outside Nationals Park

Nationals vs. Red Sox

Sports Analytics, Fantasy, Mobile, eSports & Virtual Reality:

What’s next in an Explosive Landscape

Steve Argeris – Associate General Counsel, Carolina Panthers (NFL)

Grant Hastings, Director, Business Development, Monumental Sports Network (MSN)

Brian Josephs – Enterprise Sales Director, Sportradar US

Britton S. Miller – Senior Vice President, Fortress

Moderator: David Eyl – Head of Sports & Entertainment, Haystax Technology

Road Trip ! Buses leave for National Park area

SEME Kick-Off Reception –

Includes both an indoor and outdoor reception rain space

Day 2

Saturday, April 1

9:00 AM – 9:45 AM

Registration and Breakfast

9:15 AM – 9:30 AM

Welcome: Matt Winkler – SEME Founder & Executive Director; American University

9:30 AM – 10:15 AM

10:30 AM – 11:15 AM

#BreakfastWithBuffy

Buffy Filippell – Founder & President, Teamwork Online

Social Impact, Responsibility & Community Engagement in Sports

Meredith Aronson – Director, Strategy & Partnerships, National Foundation on Fitness, Sports & Nutrition

Ryan Murphy – Program Officer, SportsUnited Division, U.S. State Department.

Charles Sperduto – Manager, Baseball/Softball Operations, Washington Nationals Youth Baseball Academy

Moderator: Omari Faulkner – Adjunct faculty, Georgetown University

11:20 AM – 11:55AM

12:00 AM – 1:00 PM

Interactive Keynote Discussion:

Daniel Kaufman, Managing Director, SportTechie

Young Professionals Speed-Networking Lunch Breakout

& Personal Brand Elevator Pitch Challenge

Meredith Aronson – Director, Strategy & Partnerships, National Foundation on Fitness, Sports & Nutrition

Alex Kerman – Member Services & Business Development, Sports & Fitness Industry Association (SFIA)

Arinze Emeagwali – Marketing Coordinator, PepsiCo

John Fitzpatrick – Manager, Player Marketing, NFL Players Association (NFLPA)

Trevin Jaggers – Team Sales Coordinator, Under Armour

Ryan Murphy – Program Officer, SportsUnited Division, U.S. State Department.

Brandon Putnam – Marketing Manager, Washington Wizards/Mystics (NBA/WNBA)

Brandon Sanchez – Program Coordinator, Athletes for Hope

Megan Schneider – Staff Writer, US Lacrosse

Mary Sirico – Talent Acquisition Manager, Octagon

Charles Sperduto – Manager, Baseball/Softball Operations, Washington Nationals Youth Baseball Academy

Jason Stein – Partnership Development, Front Office Sports

Mark Washo – Chief Business Officer, Rochester Rhinos Soccer Club

Chris Weiner – Account Executive, Premium Seating, Washington Redskins (NFL)

Mark Wysocki – Account Supervisor, Taylor

Craig Wiesen – President, Eye Popper Digital

____________________________________________________________________________

Personal Brand Elevator Pitch Challenge

Buffy Filippell – Founder & President, Teamwork Online

1:15 PM – 2:00PM

Keith Scully – EVP, Strategic Noise Branding, LLC; Adjunct Professor, Georgetown University & Josoor

Institute (Qatar)

Show Me The Money – A 360 Degree Immersion:

Consumer Engagement to Revenue Generation Activation

Brandon Putnam – Marketing Manager Washington Wizards/Mystics (NBA/WNBA)

Mark Washo – Chief Business Officer, Rochester Rhinos Soccer Club

Chris Weiner – Director, Business Operations & Executive Entertainment, Washington Redskins (NFL)

Moderator: Keith Scully – EVP, Strategic Noise Branding, LLC; Adjunct Professor, Georgetown University &

Josoor Institute (Qatar)

2:10 PM –2:40 PM

The Medium is the Message: Redefining Brand Management in a Real

Time World

LaRhonda Burley – Senior Director. Partnership Marketing, Washington Redskins (NFL)

Chitta Mallik – Senior Vice President – Football Division, Perennial Sports & Entertainment

Bram Weinstein – Broadcaster, ESPN Radio; Host, SportTechie Podcast

Moderator: Bobby Goldwater – The Goldwater Group / Georgetown Professor

2:40 PM – 3:00 PM

The SEME Wrap-Up Show: Building Your Personal Brand

CONFERENCE CONCLUDES

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