Unlocking the Power of Data in Sports Business at SEME 2025

Join industry leaders at SEME 2025, the premier national sports career and networking conference, for an insightful panel discussion on the role of data-driven decision-making in the sports industry. Sponsored by the Sports Analytics Club Program (SACP), the panel “Sports Business Intelligence – Data-Driven Decision Making” will explore how top organizations leverage analytics to shape marketing strategies, enhance fan engagement, and drive business success.

 Date: Saturday, March 29

 Time: 12:30-1:10 PM

 Location: American University, Spring Valley Building, 4801 Massachusetts Avenue, N.W., Washington, D.C. 20016

Moderator:

• • Robert “Dean” Clayton – CEO & Founder, The Sports Analytics Club Program, Inc.

Panelists:

• • Garrison Cummings – Assistant Director, Brand & Marketing – Business Intelligence, Green Bay Packers
  • Kelsey McDonald – Senior Manager, Strategy & Business Intelligence, New York Yankees
  • James Kellon – Senior Business Analyst, Cleveland Cavaliers
  • Scott Lewis – Vice President, Business Intelligence, New York City Football Club

Gain valuable insights from data professionals shaping the future of sports business intelligence and learn how teams and organizations harness analytics to stay ahead in a competitive landscape. This panel will dive into real-world applications of data in marketing, fan engagement, revenue optimization, and operational efficiencies in major sports organizations.

The Sports Events Marketing Experience (SEME) Conference is the leading sports career and networking event, bringing together 75+ executives and experts from more than 40 organizations across various sports industries. Held at American University in Washington, D.C., SEME provides aspiring sports professionals and industry insiders with access to panels, networking opportunities, and career development sessions featuring top executives from the NFL, NBA, MLB, NHL, MLS, NCAA, and beyond.

 Register for SEME 2025 to secure your spot and connect with leaders in the sports industry. Don’t miss this opportunity to build your network and advance your career in sports business!