2024 SEME Agenda

SEME 2024 – CONFERENCE SCHEDULE: DAY 1 V – 3.7.24 

FRIDAY, MARCH 22

American University – Spring Valley Building (SVB) – Room 602 (4801 Massachusetts Ave NW, Washington, DC 20016)

8:00 AM – 9:30 AM 

Registration and Breakfast

8:50 AM – 8:55 AM 

Welcome and Introduction from the Co-founders 

Matt Winkler – SEME Co-Founder / American University Online M.S. in Sports Analytics & Management Jimmy Lynn – SEME Co-Founder / Kiswe Mobile / Georgetown University 

Buffy Filippell – Founder, TeamWork Online

8:55 AM – 9:40 AM 

How the USOPC Works, The Olympic Spirit & Looking Ahead to Paris 2024  Katherine DeStefano – United States Olympic & Paralympic Committee (USOPC) With Jimmy Lynn – SEME Co-Founder / Kiswe Mobile / Georgetown University

9:40 AM – 10:20 AM 

State of the Industry Trends and Outlook For 2024 & Beyond 

Chevonne Mansfield – Executive Senior Associate Athletics Director/SWA, Howard University (NCAA) Darren Montgomery – Sr. Vice President, Capitals Sales & Arena Events, Monumental Sports & Entertainment Alyssa Romano – Sr. Vice President, Communications & Social Media, Octagon 

Tisha Thompson – Enterprise Reporter, ESPN 

Moderator: Matt Winkler – SEME Executive Director; American University / M.S. Sports Analytics

10:30 AM – 11:10 AM 

Keynote Speaker: Keith Dawkins – President, Harlem Globetrotters

11:10 AM – 12:00 PM 

Industry-wide Opportunities, Challenges & Lessons Learned 

Liam Brown – Vice President, Partnership Sales at Fenway Sports Management (FSM) Catherine Marquette – Director, Collegiate Partnerships, Under Armour 

Andrew V. Morris lll – Public Policy/Staff Counsel, NFL Players Association (NFLPA) John Ourand – Sports Correspondent, Puck News (fmr. SportsBusiness Journal (SBJ) 

Moderator: Jason Mollica – Executive/Professor, American University 

12:00 PM – 12:55 PM 

Sponsored by: 

American University  Online M.S. in  

Sports Analytics &  Management

Interactive Networking Lunch & Personal Brand Pitch Challenge 

Selling Your Way into the Sports Industry: Best Practices and Secrets for Success 

Sam Barlow – Director, Group Sales, Washington Commanders (NFL)  

Ronald Boyett – Manager, Inside Sales, Washington Nationals (MLB) 

Dan Giffin – Senior Account Manager, DC United (MLS) 

Kate Greenberg – Vice President, Team Business & Event Operations (D.C. Defenders-UFL) Josh Grohs – Manager, Inside Service, Washington Nationals (MLB) 

Chris Hudgins – Head of Corporate Sponsorships, Washington Spirit (NWSL) Gray Iaquinto – Manager, Inside Sales, Washington Wizards (NBA) 

Steve Marino – Manager, Sales Development, Washington Wizards (NBA) Rachel Northridge – Director, Suites Services, Capital One Arena 

Ashley Rix – Director, Corporate Partnerships, Events DC 

Lindsay Van Houten – Director, Inside Sales, Washington Capitals (NHL

Host: Michelle Price – Vice President, Business Operations, Teamwork Online

1:00 PM – 1:40 PM 

The Future of Youth Sports & Technology 

Sameer Ahuja President, GameChanger / SVP, DICK’S Sporting Goods 

Hosted by Dan Kaufman – Managing Director, Sports Technology, SportsBusiness  Journal (SBJ)

1:40 PM –2:30 PM 

The Evolution of Media + Social Consumption in Sports 

Hosted by: Jimmy Lynn – Kiswe Mobile / Georgetown University McDonough 

Ashley Oliver – Social Media Coordinator, Baltimore Ravens (NFL) 

Joe Schoenbauer – Director of US Sport Operations, YMU Group Athlete Management Amir Zonozi – President & Co-founder, Zoomph 

TBA

2:40 PM – 3:20 PM 

The New Sports Job Search: Human Capital & Career Acceleration 

Buffy Filippell – Founder & President, Teamwork Online 

Wendy Caves – Chief People Officer, TMRW Sports 

Mary Sirico – Vice President, People and Culture, Octagon 

Moderator: Meredith Geisler – George Washington University 

3:20 PM – 4:00 PM 

Keynote Presentation:  

Wendy Caves – Chief People Officer – TMRW Sports

4:05 PM – 4:50 PM 

The Big Show: Navigating the Intersection of the Sports & Event Experience with Properties &  Partners 

Dan Callahan – Associate Vice President, Corporate Partnerships, TGR Live | TGR Foundation – A Tiger Woods Charity Marc Goldman – Senior Director, Partnerships, NCAA Military Bowl / PA Announcer DC Defender (XFL) Ralph Morton – Senior Vice President, Managing Director, Sports & Entertainment Division, Events DC Beth Penfield – Senior Director, CAA ICON / Project Director, New Nissan Stadium 

Moderator: Ed Tiryakian, MBA – Visiting Associate Professor, Duke University

4:45 PM – 5:30 PM 

Sports Consumer Technology, Biz Dev, Betting & AI: What’s next in an Explosive Landscape 

Dior Ginyard – Partnerships, Fanatics Live, Fanatics, Inc 

Britton Stackhouse – President, North America, Fortress  

Shripal Shah – Chief Digital Officer / Author: Leveling Up with AI — A Strategic Guide to AI in Sports Marketing Andrew Smith – Manager of Trading Compliance, BetMGM 

Moderator: Steve Goodman – Vice President of Business Development US, Fortress 

CONCLUSION OF DAY ONE

SEME 2024– CONFERENCE SCHEDULE: DAY

SATURDAY, MARCH 23

American University –Spring Valley Building (SVB) – Room 602 (4801 Massachusetts Ave NW, Washington, DC 20016)

8:00 AM – 9:30 AM 

Registration and Breakfast

9:15 AM – 10:00 AM 

#BreakfastWithBuffy 

Buffy Filippell – Founder & President, Teamwork Online

10:10 AM – 10:50 AM 

Social Responsibility, Community Engagement & Grassroots Impact in Sports 

Dr. Chris Busey – Vice President, DEI & Community Impact, United Soccer Leagues (USL) Chineze Nwagbo – Director, Player Programs & Engagement, NFL Players Association (NFLPA) Michael Vaughan Cherubin – Senior Director, Programs, U.S. Soccer Foundation Brian Silcott – VP, Sport, Growth & Development, USA Lacrosse 

Moderator: Alisha Greenberg – Sports Culture & Philanthropy Advisor, Rounding Third LLC

11:50 AM – 11:45 PM 

The Game within the Game: Inside NCAA NIL (Name, Image, Likeness) & Athlete Empowerment  

Malcolm Grace – Deputy AD, Compliance & NCAA Governance, George Mason University (NCAA) Nicole Mahzoun – Player Manager, Player Affairs, NFL Players Association (NFLPA) Carly Tower – Account Director, Altius Partners  

Chris Weiner – Executive Director, One Maryland Collective 

Moderator: Katie Benoit – Interim Deputy AD/Chief Operating Officer — Associate AD / Student Athlete Well-Being / SWA, American University (NCAA)

11:50 AM – 12:40 PM 

Sponsored by: 

American University  Online M.S. in  

Sports Analytics &  

Management

Interactive Networking Lunch & Personal Brand Pitch Challenge 

Selling Your Way into the Sports Industry: Best Practices and Secrets for Success 

Interactive Networking Lunch & Personal Brand Pitch Challenge 

Selling Your Way into the Sports Industry: Best Practices and Secrets for Success 

Sam Barlow – Director, Group Sales, Washington Commanders (NFL)  

Ronald Boyett – Manager, Inside Sales, Washington Nationals (MLB) 

Kate Greenberg – Vice President, Team Business & Event Operations (D.C. Defenders), UFL Josh Grohs – Manager, Inside Service, Washington Nationals (MLB) 

Gray Iaquinto – Manager, Inside Sales, Washington Wizards (NBA) 

Steve Marino – Manager, Sales Development, Washington Wizards (NBA) 

Rachel Northridge – Director, Suites Services, Capital One Arena 

Ashley Rix – Director, Corporate Partnerships, Events DC 

Lindsay Van Houten – Director, Inside Sales, Washington Capitals (NHL) 

Host: Michelle Price – Vice President, Business Operations, Teamwork Online

12:40 PM – 1:15 PM 

Keynote Speaker: Jimmy Lynn – Kiswe

1:20 PM – 2:00 PM  

Sponsored by: 

Sports Analytics Club  Program (SACP) 

 

AI & Sports Data-Driven Decision Making  

Seth Stephens-Davidowitz – Author, Data Scientist, NYT Best Seller  Who Makes the NBA? Data-Driven Answers to Basketball’s Biggest Questions 

Host: Robert “Dean” Clayton – CEO & Founder, The Sports Analytics Club Program, Inc

2:00 PM – 2:35 PM 

Interactive Fireside Chat: Sean Barror, Founder & Chief Revenue Officer, Allied Sports Host: Avery Barror, President, AU Sports Business Association; Co-VP, SEME 2024 

2:35 PM – 3:05 PM 

PANEL: The Medium is the Message: Breaking Into Sports & Redefining Personal  Brand Management 

3:05 PM – 3:35 PM 

Sponsored by: 

LINKEDIN

Interactive Presentation: Unleash the Power of LinkedIn 

D.J. Shea – LinkedIn

3:35 PM – 3:45 PM 

The SEME Wrap-Up Show & Washington Spirit (NWSL) Tickets

7:30 pm 

Game Time! Washington Spirit (NWSL) vs. Bay FC – Audi Field

CONFERENCE CONCLUDES 

THANK YOU & SEE YOU AGAIN FOR SEME 2025 APRIL 4-5 ! 

AU SPORTS BUSINESS ASSOCIATION 

AU ONLINE MASTERS IN SPORTS ANALYTICS & MANAGEMENT 

TEAMWORK ONLINE 

AMERICAN UNIVERSITY